Kate Lanagan MacGregor’s Connecting the Dots Initiative continued last week with a Social Media Workshop by Susan Gorden Ryan and Kevin Thompson of BBM pros. BOLD Moves Real Estate agents, Kathy Song, Dave Garro and Betty Tripanier attended the workshop to see how social media is important for their business.
The Workshop covered how social media is important in your business. Who is your avatar? What is an avatar? Who is your target market? It also discussed, once you define your market, how do you reach them? How can social media help with this? It included messaging strategies and prioritizing systems by venue. What are you doing to reach your audience daily, weekly, monthly?
They also went over C.O.R.R.E. Create once and refine and reproduce everywhere. Your web is your hub and you can compartmentalize, monitor and refine before you put it out there on social media.
Great tips for branding your business and getting it noticed on social media and reaching your target audience.
Visit www.katelanaganmacgregor.com and check out Kate’s calendar. Sign up right on the website for workshops and webinars. Arm yourself with the tools you need to promote your business. Connect the Dots and define your vision for your future. You are the driver of your vehicle.
This blog was posted on www.agentrising.com on January 30, 2016.
Last week, I had the pleasure of listening to Kimberly Allard-Moccia speak at the first annual RASEM R.E.D Expo about a very important, and much to my surprise, interesting topic (as related to the subject, not the speaker!), RPAC or the REALTOR Political Action Committee. It was EXTREMELY eye opening, and if you know Kimberly, as entertaining as it was informative and definitely worthy of sharing.
So, pre-conceived notions are a powerful thing. Especially these days, the p-word (politics) incites almost every emotion in the book – fear, horror, hope, sleep, rage, the urge to rock in a corner with your hands over your ears singing the ‘lalalala song’. I never understood why REALTORS would have their own party. As far as I knew, the only ‘political parties’ were Republicans, Democrats, and all the rest of those 1-2%’ers. Little did I know of the amazing things RPAC does, not only on behalf of REALTORS, but on behalf of homeowners and other industry players as well.
Three things really resonated with me in particular:
1) Did you know that RPAC is the only trade organization fighting for homeowners rights? I’m pretty sure most homeowners don’t know it either. RPAC is tackling issues such as ” NAR continues to educate Congress and their staff on the vital role that real estate tax provisions play in the nation’s housing markets and economy.” (2015 RPAC Legislative Accomplishments) Imagine if you couldn’t deduct your mortgage interest?! RPAC has your back.
“NAR has worked vigilantly with Congress and regulated stakeholders to oppose a rule by the Environmental Protection Agency (EPA) which vastly expands EPA authority over more bodies of water and increases EPA regulation of land uses on private property.” (2015 RPAC Legislative Accomplishments) Image you spend your life savings on your dream home by the water and suddenly you have unbearable restrictions imposed! RPAC has your back.
2) Sometimes your presence, is all it takes to support enactment of lobbying efforts. Yep, butts in seats, hands in the air, faces in the crowd send a strong message to politicians that make and break decisions. How easy is it to take a single day out of 365 to dedicate to being that butt, hand or face for the greater good of our industry!
3) Truthfully, some of the issues are way beyond my level of understanding in the absence of a deep dive, but there are a whole host of resources available to translate the issues into tangible, meaningful, and relatable dialect. People will come to your house (ok, agency) to help you and your teams understand more about what the issues are, what the potential ramifications are, and what is being done to anticipate the impact of future events and decisions. How great would it be to be able to demonstrate to your clients your expertise and knowledge about how we are advocating for homeowners?!
I strongly encourage you to spend some time learning even a little bit more about the amazing efforts of RPAC. It will give you insights in terms of how even your smallest contribution, of time or funds, can have a big impact; it will set you apart with your clients from those still rocking in the corner in terms of understanding how REALTORS act on behalf of consumers; it will give you a voice in shaping and preparing for our future, no matter where the issues and where opportunities may take us.
For more information, go to realtoractioncenter.com to learn more about accomplishments, current challenges and issues, and ways to contribute.
The RASEM Red Expo was held last Wednesday, October 26, 2016 at the Raynham Park Simulcast Center in Raynham, MA. RASEM or Realtors Association of Southeast Massachusetts held its expo and tradeshow as well as a new concept called RED Talks. RED for Real Estate Development Education. These are talks on a variety of subjects by various professionals involved in real estate and related industries. Each talk is about 20 minutes in length and there were about 17 Red talks throughout the day.
Some of these included: Al Rivet from All Clear Septic and Wastewater Services, Kevin Thompson from BBM Pros, Joanne Dunsky from A Lil Something, Tom Percy from Tom Percy Law, Steve Medeiros from Pelletier Realty, and Jeffrey Chalmers from Ross Mortgage to name a few.
The day also included a class on Real Estate Professional Ethics and a class on understanding RPR. The evening ended with an awards dinner.
It was a great day for real estate and Kate Lanagan MacGregor ( who is now newly elected President-elect of RASEM), and the BBM Pros who were involved with all the planning for the event.
Visit www.boldmovesrealestate.com for a great team of BOLDIES who live and work in the communities they serve
.This blog was posted on www.boldmovesrealestate.com on November 1, 2016.
Join Kate Lanagan MacGregor of BOLD Moves Real Estate and Agent Rising Real Estate School in her 100 Days to BOLDness Challenge. Listen to Kate’s inspirational message today and every day for the next 100 Days and see how you can make postive changes in your life. Practice gratitude and abundance and make the most of these 100 days.
Visit www.katelanaganmacgregor.com for more information on 100 days to BOLDness and how to join.
Are you ready for a change of career? Did you always dream of being a real estate agent? Now is the time to put those dreams into reality! Agent Rising Real Estate School is starting new classes September 8th at the BOLD Welcome Center on Fairhaven Rd. in Mattapoisett.
Join Kate Lanagan MacGregor, Dawn Devlin and Marie Greany as they help you through the process of becoming a real estate agent.
Classes are held Monday and Thursday from 5-8 pm. Join our seasoned pros in helping you obtain your real estate license and get started on a great career.
It’s not too late to enroll. Call Marie at 508-207-3186. Visit www.agentrising.com for more information.
Visit www.katelanaganmacgregor.com and check out some inspirational new challenges.
This blog was posted on www.agentrising.com on September 4, 2016.