Kate Lanagan MacGregor’s Connecting the Dots Initiative continued last week with a Social Media Workshop by Susan Gorden Ryan and Kevin Thompson of BBM pros. BOLD Moves Real Estate agents, Kathy Song, Dave Garro and Betty Tripanier attended the workshop to see how social media is important for their business.
The Workshop covered how social media is important in your business. Who is your avatar? What is an avatar? Who is your target market? It also discussed, once you define your market, how do you reach them? How can social media help with this? It included messaging strategies and prioritizing systems by venue. What are you doing to reach your audience daily, weekly, monthly?
They also went over C.O.R.R.E. Create once and refine and reproduce everywhere. Your web is your hub and you can compartmentalize, monitor and refine before you put it out there on social media.
Great tips for branding your business and getting it noticed on social media and reaching your target audience.
Visit www.katelanaganmacgregor.com and check out Kate’s calendar. Sign up right on the website for workshops and webinars. Arm yourself with the tools you need to promote your business. Connect the Dots and define your vision for your future. You are the driver of your vehicle.
This blog was posted on www.agentrising.com on January 30, 2016.
So, let me set this up for you. I got a call from Eric Berman, the Director of Communications at Massachusetts Association of REALTORS®.
He wanted me to write some goal setting ideas to bring in the New Year! I was excited to oblige, and I asked if I could expand on this new initiative I have been working on….
2017 – The Year of YOU!
Authentic Branding, a 21 day e-course also titled “Just You Be YOU”. It it we uncovered ‘Authentic You’, ‘Authentic Brand’, and ‘You in Action’ was the first step. We will be relaunching this course in January for those who missed it.
The next step is “RISE AND SHINE” with … me! We are in the midst of sharing what the acronyms stand for. So far we have uncovered a few, and had some contests and input. This has mostly been completed on facebook through Facebook Live. Please visit me on Facebook and join in.
So far, We have:
E ( We had a contest!) Energy, Empower, Early, Expand
N– (This is tomorrow if you want to watch!) NOURISH
… Don’t want to give the rest away! We will be unpacking the other letters and describing how you can let us help you with “The Year of YOU!”
Since I started promoting this, I have helped many companies with either a One Day Intensive to help select and create their authentic brand or strategic planning sessions for their companies to identify their Strategic Differentiation. Would you like some help? Reach out to me!
508-728-3648 Call or text today!
Are you “All In”?
When I say “all in”, I am referring to working at your profession to your fullest, and working on yourself to become the best professional that you can be. As a trainer, business owner, and analyst of our industry, there are a few predictors that I watch that indicate who I believe will thrive through the changes that will likely be happening in our industry.Here are 10 Quick Questions to Ask Yourself, and what they may mean.
- Do you attend your company sales meetings or follow up on them if you cannot?
- Do you network with local realtors not in your company?
- Have you recently gone to any REALTOR® event?
- Did you vote in the recent board election?
- Do you read your Board or company emails?
- Do you use a personal or business email?
- Are you working a system of Gratitude Marketing?
- Do any of your gratitude marketing efforts reach attorneys, cobrokes, or mortgage professionals?
- Are you fluent in zipforms (or the equivalent)?
- Do you read industry news, like Inman, Notorious Rob, Realtor.org?
- (BONUS) Are you going to your company holiday party?
What do these questions reflect? Engagement, Professionalism and Drive. This “all-inness” is so difficult to teach. The answers to these questions do predict an agent’s success level, YOUR success level. Do you want to survive, or thrive? To thrive, I believe you need to check your “all-inness”!
Inman had a survey today called ” How serious are you about your real estate career?” The article that led to the survey spoke of the “D.A.N.G.E.R Report”, which identified part time agents and low entry into the field as problematic to our industry. Listen, our jobs are hard! We are dealing with a person’s most important financial instrument that they have, and we should NOT take this responsibility lightly! Ever!
My goal is to address this “Thrive, not merely survive” mindset in the next few weeks, in preparation of the new year and your goal setting efforts. Please answer those questions above and reach out to me with your responses, comments, objections, confessions! I will also be sharing some stories, experiences, and throwing down some challenges.
Are you In? Let’s get us “All In”!
INSPIRATION STATION- By now you may have noticed I missed a few days. Don’t worry! I will make them up, I promise! You see, I have been RUNNING! There have been so many exciting things that I have been working on!
RASEM R.E.D Expo! As chair of the task force, we have so many great surprises!
We are offering R.E.D Talks – a 15-20 high energy cycle of amazing presenters. Would you like to be one? Explore here! BBM will be giving each presenter a marketing bundle with video, photos and audio MP4. We all need these if we want to share and elevate our peers from onstage!
The Beta test group of Just You Be YOU Authentic Branding ecourse just started! Susan Gorden Ryan and Kevin Thompson are heading this one up! They have added a new layer of coolness and contribution!
Agent Rising Real Estate School just starts from the top of Prelicensing! Remember, we have open enrollment if you think this may be for you! Dawn Vicari Devlin and Marie Greany have been working on all kinds of value adds for you!
Linda Kody and I are getting ready for our All New Seller Agency at MAR Trade Show and Conference. It is going to be simply amazing! We will be representing Agent Rising Constantly Evolving Continuing Education! Go to the Conference for this and MORE!
Please stay tuned~ Pick what is interesting to you and leave the rest!
Be BOLD! Be awesome! Be YOU!
Let’s face it. We don’t like to look at ourselves. We hate hearing our own voice. We definitely want to avoid video ourselves if we can help it.
What if I told you…
1.8 Million Words~
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
That’s the number of Internet users who watch online video each day.
by Andrew Follett, the Founder and CEO at Video Brewery
51.9% of marketing professionals worldwide name video as the type of content with the best ROI.(this is from HubSpot January 13, 2016 By Jesse Miwanny)
But! You complain! I do NOT like how I look, and I cannot bear how I sound! Is this you? Can I offer a solution? Join us at www.justyoubeyou.com and start a 21 day FREE ecourse to start celebrating you, create your authentic brand, and create a course of action that works for you!
You have NOTHING to lose but shame, fear and uncertainty!
I am sharing one of my first videos from 4 years ago. Progress…. not perfection!