Why The BOLD Day Challenge?
The BOLD Day Challenge is a daily habit system to enhance your professional and personal outlook on life.
We incorporate all research with personal experience. It is writing one thank you note per day, and tracking it with our tracking system.
We should all start as soon as we can, and continue as long as we can! It is a simple, 15 minute habit that has huge results. There is no downside to this approach. With the increase in ‘Big Data’ in our lives, we need to micromanage the tools that we have control over. Please read the e-book for more on this!
I am not in Real Estate. Will this work at my job?
Absolutely. While we focus primarily on the Real Estate Industry, this personal and business practice transcends all industries. Substitute your business into your field when we reference Real Estate. If you are in a field where this idea is foreign, you will have even more impactful results because you will stand out even more. Your strategic distinction will be even more prevalent.
I have no job. Why should I do this?
If there is no professional incentive now, this is a wonderful building block for your future sphere of influence. It also will help you communicate with at least one person per day you would not have impacted had you not written that note.
I can say, I feel happier when I am in this habit. The strategy of Gratitude Marketing is threefold:
1- You are finding one person each day to express gratitude. That means you are looking for good things in people. You will feel better just from this habit.
2- You write a note that makes the recipient feel better. You will be amazed at how many times you hear the term “You made my day”!
3- You are learning how to find something special in everyone. This identification of Strategic Distinction will make you a superior communicator.
We have this Great Aunt- Aunt Shirl. She writes birthday cards to every relative she has. We all look forward to our card from Aunt Shirl. While she probably only sees these great great nieces and nephews once or twice a year, she has a permanent place of significance in their hearts. I recently sent her a thank you note for always remembering us, and she was so overwhelmingly grateful, she wept, then hugged, then wept again! It was a simple note!
How can you prove this will work?
The American Marketing Association recently published extensive research that supports the profitability of companies utilizing strategic Gratitude Marketing. Brian Buffini has an extremely successful business built on providing Gratitude Marketing tools into business.
Here are some very successful people who write (or wrote) at least one thank you note per day: Tom Peters, George Bush, Jack Welch, Abraham Lincoln, Jackie O, and the newest daily note sender… Mark Zuckerberg!
Why use the Daily Tracker?
The Daily Tracker will be used to create a database for your contacts, simply by completing the form once a day with the information for the person you are sending a note to. This way all of your contacts will be stored and managed in one place.
Think of when you are training for an event like a marathon, or trying to lose weight. There is strong evidence that tracked actions lead to enormously better and more consistent results. This is also why coaching is so successful. Having a tracking system and accountability is priceless.
How will the information be used?
The information will only be used to create your own personal database. We do not share, sell or use your list. It is provided as a service to you. We believe that personal trends will emerge that will help you proactively create your future business. We will be analyzing results from the Strategic Message so that we can better serve you and recommend impactful messages.
What if I do not have their email?
Plug yours into the form. Bombbomb requires an email address, and this is the form system that we are using.
Why use your cards?
If you are using our “Make it a BOLD day” cards, it is simple, happy and inspiring without being over the top. The person you are sending it to will feel all of these emotions. If you are customizing your cards with your own branding, then you are getting even more impactful with your marketing.
Why can’t I just use the plain ones I can get in bulk?
My first question would be why miss an opportunity to inspire? I have no proof, but I believe that someone will keep a great looking card with an inspirational message much more than a plain, bulk thank you card. I train with the good-better-best system. A generic card is good. A “Make it a BOLD day” card is better. A customized, branded card that reflects your personality created by us for you is best!
What are the incentives to use the Tracker?
We will be giving away prizes and running incentives, and your consistency will be rewarded. In addition, if you track at least 20 cards per month, $1 per tracked card is donated at year’s end to the charity of your choice. Of course, the biggest incentive is your retention to the program, and the strides your business will make!
What if I fall behind?
That’s OK- we are shooting for 20 cards per month (5 x 4 weeks), so you can catch up if you want or just pick back up. The cards will be counted, and you will be entered in for incentives as you track them.
Where’s the fun in it?
That’s a great question! We actually think it is fun to make someone feel special and appreciated. We are “game-ifying” the tracking to make it more of a game for you. We also think the incentives will be nice rewards.
Is it really free?
The BOLD day lite is free, and that is a simple system where you are sent a ‘lite’ tracker message each day. You respond and send us the name and the strategic distinction in the message. We compile that list for you, but you really do not have enough information to call it a ‘database’ that will help you build your business. It will ensure that you do not send the same card twice. (Something I am sadly famous for!)
What other plans are there?
For a one time investment of $97, you receive the BOLD Day Challenge ebook, 20 ‘Make it a BOLD day’ cards and your database creation on a google spreadsheet that will be populated throughout the year with the tracking info you send us on your daily tracker. This will give you a comprehensive database as well as some good analytical data to see what is working for you. This is the “Challenge” Plan.
What if I want more? Join our BOLD day Community!
For $19 monthly subscription, we will send you each month 20 “Make it a BOLD day” cards for you to stay on track. You will also be invited to a once monthly “Google Hangout” with others in the BOLD day Challenge to brainstorm, mastermind, and share ideas. You can also decide to customize your cards, or select a variety pack.We can talk about all of these plans, create the right, most successful plan for your needs! This is our “Pro” Plan.
Why would I want more?
You are a PROFESSIONAL. I am challenging you to make this part of your job! For a comparatively small investment, you will reap huge results!
What’s the Big Picture?
My sincerest hope for you is that you become more appreciative, positive and disciplined. This will create an enjoyment in your profession that you have not experienced. I not only want to enhance your business, I want to enhance your life! It’s not work if you love it!